09/03/2010 - ‘Your Savings Goal’ added to NatWest/RBS secure site

New savings tool introduced for NatWest/ RBS online bankers

The February update of Mapa’s competitor intelligence Savings Dashboard has recorded 38 changes. The most notable of these changes coming from NatWest/ RBS.

NatWest/ RBS have added a brand new section duly titled ‘Your Savings Goals’ within the banks secure online banking environment. The tool aims to provide the bank’s online banking customers with a savings plan based on the information provided by the customer such as target maturity date and amount that can be saved monthly. The tool is also designed to track the savings against the target savings and is strategically placed on the account summary screen. We like it.

Another interesting change to the dashboard was the withdrawal of the Online saver account by Sainsbury’s Finance especially since the account was renamed from Internet Savings Account to Online Saver Account with features renewed last quarter. The Easy Saver account is currently the only standard internet savings account offered to new customers. Cahoot has also withdrawn its 2 year fixed rate bond making its standard Savings Account the only savings product offered to new customers.

What is a Savings Dashboard?

The Savings Dashboard(.pdf) compares a list of 50 savings account services across 23 of the top savings providers in the UK. All information is obtained replicating the customer experience through the live accounts that we hold. The Savings Dashboard is updated quarterly, highlighting competitor changes that have occurred in the market during that time - read more about our Competitor Monitoring. 

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