About our competitor monitoring
If you are unsure what functionality your competitors offer online and find it hard to prioritise what new developments you should be making our Online Competitor Dashboards can help. As you know, to identify exactly what your competitors are doing online you need live accounts. We have live accounts with your competitors.
This makes it easy for you to find out and monitor what functionality your competitors provide and which changes they are making. The Dashboards allow you to prioritise what you need to be doing to be successful in your market place and support you in your internal planning and communication.
What we monitor
An Online Competitor Dashboard compares the online functions and services present on your website with those of your competitors. Some areas that are monitored include:
Areas of functionality differ between financial products. We have Dashboards across current accounts, savings, credit cards, mortgages, offset mortgages, personal loans, general insurance, private medical insurance and share dealing
How we monitor it
Mapa has access to ‘live’ accounts with your competitors. Our researchers regularly logon to the accounts to research what functions and services are available behind the secure login and record the findings in the dashboard.
This allows you to accurately identify the differences between your secure site and your competitors’ secure sites – quickly and easily, and with confidence.
All the accounts we run have email addresses registered to Mapa. That means that we get the relevant email marketing content from your competitors.
