About our mobile and SMS monitoring services
Mapa’s mobile and SMS monitoring services allows you to identify what your competitors are doing in the mobile banking space, what changes they are making and allow you to prioritise what you need to be doing to be successful in your market place.
We have mobile and SMS banking set-up on numerous banking and credit card accounts across the globe. There is no other service available that tells you what mobile and SMS banking functionality is available on the market.
What we monitor
Mapa offer a monitoring service for both mobile banking and SMS banking:
Mobile Banking
Focused on the Dutch, Spanish, Swedish, UK and US banking markets some areas we monitor include:
- Registration and sign-up
- Servicing accounts
- Payments / Transfers
- Browser based, smart-phones, thick and thin clients
- News, developments and marketing
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SMS Banking
One service focused on the UK banking and credit card markets and another focused on Dutch, Spanish, Swedish and US banking. Some areas we monitor include:
- Registration and sign-up
- Incentives and charges & fees
- Subscription alerts (Push SMS)
- Pull SMS (customers request information via SMS)
- News, developments and marketing
- Non-banking SMS services
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Mobile Banking News
We monitor international financial services news for recent developments on mobile banking, SMS services, mobile payments and contactless payments. We also keep a close watch on what some of the world's most innovation online businesses are doing in the mobile space like eBay, Amazon, Yahoo. etc.
Check out our Delicious page: http://del.icio.us/MapaBookmarks
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SMS Consumer Research
Want to know how consumers feel about the text messages they receive? Or how often your competitors are sending text messages? Our quarterly SMS Consumer Research can help you answer these questions. See our one page brochure on the service and get in contact.
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How we produce the reports
Mapa has access to ‘live’ accounts with your competitors. Mapa researchers regularly logon to the accounts to research what functions and services are available behind the secure login and record the findings in the dashboard. This includes what subscription SMS services are available within internet banking.
The services allow you to accurately identify the differences between your offering and your competitors’ services – quickly and easily, and with confidence
